Apparently, when superstar couple, Beyonce Knowles and Jay Z Carter gave birth to a child, they had far grander plans than the average parents for their lovely baby. The child was first saddled with an unusual name, Blue Ivy( well, no stranger than other celebrity baby names out there, eg, blanket, rice,etc:)) and then since January 2012, which was when Beyonce gave birth to the most awaited celebrity baby in the world, the powerful parents have been hoping to patent the name. The trademark was filed some weeks after their daughter was born, but the petition ran into problems when they discovered that name was already being used by a Boston, Massachusetts wedding and event planner, who goes by the name "Blue Ivy Events."
A more grown up Blue Ivy…
The ruling against Beyonce and Jay-Z means that the US Patent and Trademark Office doesn't think the celebrity couple have any legal rights to the name Blue Ivy.
The petition to trademark Blue Ivy likely came after fashion designer Joseph Mbeh submitted his own application to trademark the name "Blue Ivy Carter NYC," as well as the name "Blue Ivy Carter Glory V" for use in a line of fragrances. The trademark denied both filings, citing that the name belonged to a celebrity baby, and that consumers may assume that the products were approved by the baby's parents.
The US Patents and Trademark Office did not forbid the couple from using the name Blue Ivy in other business projects, although it will not have a trademark.
I don't think Bee would be happy with this situation, How will she launch her own special line of baby products in Blue Ivy's name? She has to appeal.All the sequined baby clothes, perfumes and baby glitter make up plans will be thwarted.
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