My dieting sistas, here is a chocolate bar for you. Your years of shunning chocolates are over. One thing I love about is is the fact that the boys can't have it but they can buy it for us. Awesome right?
Cadbury Crispello, a new chocolate bar that is gender specific has been launched. A chocolate they have been speculating since the 1990s. Crispello (a name that, like Nigellissima, surely no one but marketeers think has a purry appeal), is aimed squarely at a female population, and specifically at weight-conscious women who have not been consuming chocolate altogether and who are blamed for a 6.6% slump in the £800m annual single chocolate bar market. Kraft, (Cadbury's parent company), says the bar will be a lighter way to enjoy chocolate)
There is no doubt that men and women have different interests, so I see no harm in targetting different products for each sex. The five bean mix chocolate will hit the market soon.
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